Audience Profile

I produced a collage/mood board of images that I believe relate and describe to my target audience. My target audience is aimed at both males and females

who categorise themselves to belong in the indie genre. I'd expect them to be between the age of 17-19, most will be currently taking their A levels and be creative, showing an interest in art or photography. Festival season is over for the year but this doesn't stop them from going out to gigs and small events, sharing their love for music with other and begin saving up for next years festivals such as Lattitude and Reading. Socialising and keeping up to date with friends is important to my target audience, whether this is going down to the pub for a few beers then hitting some parties, or maybe just getting together with friends down the local skate park capturing new tricks on their cameras and sharing on instagram with their smart phones; this is where they also follow favourite bands like Catfish and the Bottlemen. My typical audience especial the females would be fashionable following new styles aswell as creating their own and shop in H & M due to it being cheap allowing them to afford trending clothing that appeals to the student budget. My target audience maybe musically talented themselves and own a Taylor guitar which they took to camping trips over the summer and jammed to a Hozier song around the campfire; but now after some busy days at college they enjoy sitting in coffee shops, reading. My target audience is aimed at visual people who take notice at the way things look like, so I want to include visual effects which will make my music video seem creative and visually pleasing to my target audience.